Fritz Underground Winery
Unlike Any Place You Have Ever Visited
Subterranean, intelligently designed, energy-efficient, beautiful, friendly, futuristic, quirky and delicious are just some of the adjectives that describe Fritz Underground Winery. Located in the rugged, hilly fringes of Sonoma County’s Dry Creek Valley, this winery is simply a “must stop!”
You’ll enter the winery’s driveway through an elegant white gateway, drive over a wooden bridge and then meander up a fairly steep slope. The driveway ends in an oak-shaded parking lot. It’s a short walk up the hill to the tasting room (handicapped parking is available right in front of the tasting room) and the views of Dry Creek Valley are absolutely breathtaking. The landscaping is minimal and focused on local flora and fauna, with oak and pine trees shading the surrounding area.
Picnic tables with market umbrellas are scattered about the patio, inviting guests to linger and enjoy the delicious wines and the gorgeous scenery. It’s very peaceful on the patio.
An Architectural Masterpiece
The winery itself is a sight to behold. Set into the hillside, it has archways for the glass doors and windows, which let in plenty of golden Sonoma County sunshine.
The newly remodeled tasting room is spacious and airy, with an industrial-chic/modern-sustainable feel. The tasting bar is a light-colored, wood-topped u-shaped work of art that sits front and center in the room, inviting people to stop, sip and visit a while with the friendly, knowledgeable tasting room team.
A Natural Wonder
Back in the late 1970s, founder and namesake, Mr. J. Arthur Fritz, designed his winery to be energy-efficient. It was constructed into the hillside on three levels to create a gravity-flow production system. The top level, where the tasting room and crush pad sit, is where the grapes are crushed. The second level (first underground tier) is where the juice is sent to be cool-fermented, and then sent to the third level (second underground tier) for barrel aging. All of this is done using gravity instead of pumps, which is a much more gentle process for the grapes and finished wine. This process utilizes the naturally even, cool underground temperature for optimal processing and barrel aging of Fritz Winery’s excellent wines.
An Ongoing Commitment To Excellence
Today, Jay Fritz’s son Clayton carries on his father’s commitment to excellence and stewardship of the land. Clayton and the rest of the team at Fritz Underground Winery invite you to visit and taste the delicious results of their commitment to excellence.