For the last decade, the Priority Wine Pass has been making wine tasting more accessible and less intimidating for the growing wine consumer. They’ve curated a portfolio of partners that includes some of the best wineries and experiences that California Wine Country has to offer – both on and off the beaten path – while giving their members exclusive offers and discounts that save them thousands of dollars.
The team behind the Priority Wine Pass believes that the world of quality wine is meant to be explored and enjoyed by all kinds of tastes and budgets. But planning a trip can be overwhelming. With so many wineries to choose from, where do you even start? Meet the Priority Wine Pass Concierge Service. It’s an exclusive amenity that matches customer interests to winery offerings. They call it “Wine Tasting Matchmaking”.  

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“The pass paid for itself on the first day of wine tasting. As good as that is, the concierge service was the topper. With all of the wineries in Napa and Sonoma, they were invaluable in finding small high-quality wineries to explore. We will use Priority Wine Pass every time we go to wine country!”

 - Jeffrey T., October 13, 2023

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Looking for unique varietals? Food pairings? Cave tours? When you’re searching for the perfect wine experiences, they take the guesswork out of your selection process with hand-picked winery suggestions and custom itineraries that cater to your personal preferences. And the best part about it? It’s included as a complimentary service in your annual Priority Wine Pass membership.

For a limited time, Wine Country This Month readers can purchase an annual Priority Wine Pass for only $39.99 with coupon code WCTM (regular price: $59.00). Scan the code below or go to PriorityWinePass.com to start enjoying all that their membership has to offer.

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Priority Wine Pass Membership Benefits:
• Access to the largest wine-tasting network of members and wineries.
• Exclusive offers and discounts on wine-tastings, purchases, and experiences.
• Discover new wineries, local favorites and hidden gems away from the crowds.
• Get personalized winery recommendations and tasting itineraries.
• Enjoy a variety of winery VIP experiences.