Published on 02-11-2021
Jelly Belly Visitor Center
A Sweet Surprise

Sweet Dreams are Made of This

The Jelly Belly Factory got its start way back in 1869, when 24-year-old founder, Gustav Goelitz, opened his candy business (then known as A. G. Confectionary Company) in Belleville, Illinois. 152 years and four generations later, the term “Jelly Belly” is synonymous with gourmet jelly beans and other delicious candies.

So Much to See and Do!

The Jelly Belly Visitor Center in Fairfield is a magical place – here’s what’s on the menu when you come to visit:
• Explore the factory at your own pace with a self-guided tour
• Enjoy interactive exhibits and games along the tour lane
• Peruse the Jelly Belly Jelly Bean Art Gallery
• Select sweet gifts at the  Jelly Belly Candy Store
• Dine at the  Jelly Belly Café
• Shop the  Jelly Belly Chocolate Shoppe
• Sample and sip your way through the  Chocolate & Wine Experience


JellyBelly Factory Tour

If You Want to See Paradise…

I highly recommend the self-guided tour. Saunter the quarter-mile perimeter of the factory at your own pace and enjoy a 360-degree view of the whole candy-making process below. Video screens and interactive games are strategically placed along the way to help you along your journey. This tour is regularly voted “Best Factory Tour” by several notable publications.

Beans, Beans, They’re Good For Your Art…

Peruse amazing jelly bean portraits by local artist, Kristen Cumings. It takes her 6-8 weeks and about 100 hours of work to create a portrait-sized piece of bean art, depending on the complexity of the piece. She starts with an under-painting to serve as a guide for color placement, then the jelly beans are placed one by one on top of the painting in a mosaic pattern as close together as possible, then she finishes the piece with an inedible resin to preserve and seal the jelly beans in place.


Jelly Belly Interative

Fun for the Whole Family

Whether you’re a sugar daddy, a sugar momma or a sugar kiddo, you’ll find delectable and rather quirky jelly beans, treats, clothing and other Jelly Belly swag, perfect for your unique taste. Personally, I love the “Belly Flops,” the rather misshapen, but still totally delicious jelly bean rejects.

Burgers, Fries, and Pizza, Too!

The Jelly Belly Café is a savory oasis where you may relax after touring and shopping and eat some real food – some of the dishes are even shaped liked jelly beans!


Jelly Belly Chocolate Shop

Mmmmm! Chocolate!

The Jelly Belly Visitor Center doesn’t just make jelly beans, the Jelly Belly Chocolate Shoppe features a delicious assortment of chocolate treats, sure to please the chocoholic on your gift list.


Jelly Belly Wine & Chocolate Pairing

You Can Even Eat The Dishes…

The Jelly Belly Factory has partnered up with some of the wonderful local wineries of the Suisun Valley to create a sweetly unique wine pairing experience – sip, swirl, savor and nibble your way through a flight of wines, paired with house-made chocolate treats. My favorite part of this fun pairing was the late harvest wine served in an edible dark chocolate shot glass. Yes, I ate the glass.
Don’t miss this magical place!


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